Notes From the Fieldby Martin Weil

March 3, 2015

Millennials – Largest Generation Ever

Goldman Sachs has this excellent short presentation on millennial demographics and how their behaviors are reshaping the economy. Did I hear someone say “social media?”

The Millennial generation is the largest in US history and as they reach their prime working and spending years, their impact on the economy is going to be huge. …

They’re also the first generation of digital natives, and their affinity for technology helps shape how they shop. They are used to instant access to price comparisons, product information and peer reviews.

Pointer The Big Picture

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