Notes From the Fieldby Martin Weil

May 14, 2012

It’s Facebook Week

These hangers in a São Paulo store show in real-time the number of “likes” an outfit has received on the Facebook page of Brazilian fashion retailer C&A.

When they go clothes shopping, women always feel insecure and want a second opinion. But one second opinion is never enough. So how about finding what everyone on Facebook thinks of a particular item of clothing?

So says, the retailer’s promotional video, translated from the Portuguese.

h/t Marginal Revolution

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