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Notes From the Fieldby Martin Weil

February 20, 2015

Waiting In Line

I have never been much of a fan of waiting in (or “on” as the Brits put it) line. But here comes Tyler Cowen with a paean to the value, personal and social, of doing just that. “Interesting throughout,” to use Tyler’s own pet phrase about others. A few extracts:

younger buyers are usually the ones who make places trendy, thus many sellers use lower prices, with lines if need be, to lure in those individuals and cultivate their loyalties…

Waiting a bit can also make people more patient, by removing their attention from the immediate here and now and stretching out their time horizons. ..

The waiting also heightens the value of anticipation and makes the product seem more exciting. A world where there is nothing to wait in line for is arguably a less interesting place.

 

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