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Notes From the Fieldby Martin Weil

July 8, 2014

Cupcakes’ 15 Minutes of Fame Appears to be Over

crumbsbanner

Crumbs announces it is suspending operations and closing all its stores. According to Google Trend, cupcake interest appears to have peaked in early 2012. I am frankly surprised that the fad lasted as long as it did. Red Velvet indeed.

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